Thanks all, and especially to the Dude. Thanks, it's gonna help a lot.
What I'm basically doing for my select group of REALLY good customers (all six of them, they're also pretty good friends too) is cost plus $20 or $25, and giving them decent discounts on everything else. Grips down a couple bucks, same with slugs, free polishing or sanding, etc.
I was THINKING about trying to do a ball drawing myself. Feature a brand new ball in a drawing, charge $5 to enter (minimum 30 entries), and hopefully I can give a ball away every week. I would also then put that same ball on sale, because naturally the winner is going to tell everybody he knows about winning the ball, and they'll surely watch him throw it. You know sometimes they'll have those buy 3 or 4, get one free deal when a new ball comes out, so if I could buy a case or two and go through them all in a month, that'd be great. I can't decide if that would make ball sales go up or down though. If somebody's already planning on buying a ball, but wins one, I make far less. But on the other hand, if it makes people come in wanting one (especially because it's on sale), I could boost sales. And hopefully it won't be just 30 entries every week, it'd be nice to have 100+.
We already do the league discount thing. The prices are marked at retail, and we give them 15% off balls, bags, and shoes. Our distributor is also pretty close, shipping is next day if we place the order before 5 p.m., so that's nice. They have a bad tendency to send us the wrong stuff though, even with as clear as we try to be.
Lol, it's a good idea, and I've thought of the financing thing myself, but with the kind of people around here, it'd NEVER work. If they don't pay in full before they walk out of the shop with whatever they bought, we might as well kiss that money goodbye.
I WILL run a few special sales, but I'll probably take your advice on not doing too much. The discount already works well enough, cause if people already think they're getting a deal, there's no reason to ruin the profit margin, lol. Plus, if they want a ball, they're gonna buy the ball, whining and complaining or not. I wrote something up about treating the pro shop like a business, but some people don't seem to get it. You wouldn't walk into a grocery store, get a bunch of stuff, and then offer them a price for it, they'd laugh at you. AND, these same people who are asking me for a discount wouldn't even THINK about taking a pay cut themselves at work, they'd scream bloody murder, and probably sue.
I DO agree with the consistency though. My boss right now has a bad tendency to fluctuate depending on the mood he's in. He hardly ever charges anyone the same price for the same thing twice, and I can't remember the last time he based a price on a ball, bag or shoes from the price on the wall.
It's just a really fine line to walk between good customer service, and like you said, dropping my pants. I really want to make sure stuff is done when I say it'll be done, and stuff will be here when I say it'll be here. I don't want to go "oh, it'll be another day on your ball, I didn't have time to finish plugging it last night," or "it'll be another day on that ball you ordered, I didn't have a big enough order to qualify for the free shipping."
It's also kinda hard sometimes because Rick Benoit lives here. He'll be in during the summer, and people kinda hit him up for free or really discounted stuff. Then they bring it into the shop to have us drill it . . Anyway, thanks again.
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Hey, I am NOT Michael Jackson. I like little GIRLS, not little boys . .
Rock on kitty.