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Author Topic: pro shops - why they struggle...  (Read 1059 times)

mumzie

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pro shops - why they struggle...
« on: June 28, 2004, 04:32:10 AM »
I was talking with a fellow bowler yesterday, while we were practicing on the sunday sport shot practice pair.
The house we were bowling in installed new synthetics last month, and has since made the ths even easier than before.

His observation was that the lanes are now so easy at that house, pro shop sales will decline to nothing, because bowlers won't be lining up to buy the newest hook in a box to help them overcome conditions.

The more I thought about this, the more I realized that he had a really good point.

Of course, on the other side of the coin, if the proprietor toughened up the shot, he'd probably lose a bunch of business, so I doubt that he'd do that.
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LuckyLefty

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Re: pro shops - why they struggle...
« Reply #1 on: June 28, 2004, 08:40:54 PM »
I agree.  Joe bowler is the ticket.

Salesmanship and traffic also help.

It is a very tough business.

Only those that have the gift of salesmanship and skill can really make it.

I have a friend that does well but if he took his skills to another career he'd make a lot more.

He is good at the craft of drilling and fitting, people like him and trust him, he is fast, frugal and organized.  He loves to josh with people who want a deal and makes sure to overprice and then have room to give them a deal and still make a profit!

He has a guy who works for him that during the hours he is there he makes about 1/2 as much in sales.  "THE gift" is not something everyone has.

REgards,

Luckylefty
It takes Courage to have Faith, and Faith to have Courage.

James M. McCurley, New Orleans, Louisiana

pearman

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Re: pro shops - why they struggle...
« Reply #2 on: June 28, 2004, 08:48:49 PM »
I would have to say that the internet might have something to do with it also.
I have found many things on the net that are greatly cheaper than the local pro shop. That doesnt meen that I only buy from the net but some things I do.
about a month ago I ordered a 3 ball bag off the net, the price + shipping was still $40 cheaper than my local pro shop, the pro shop guy was ticked but he refused to budge on his price. In my opinion if the local shop was willing to work with me a little more on all aspects of my bowling needs I would probly buy only from him no matter what the cost.  This guy only likes to belittle everyone who doesnt bowl at his level (220 ave)and thats not what I want from a proshop.  If I am to be loyal then I want someone who is willing to help me to
improve and not someone who dont even care who you are. Im not the only person that this has or is happening to.

this is just my 2 cents worth

JohnP

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Re: pro shops - why they struggle...
« Reply #3 on: June 28, 2004, 10:19:48 PM »
mumzie -- About half of the balls I sell each year are 6 to 10 lb plastic balls sold to our beginning junior bowlers.  They really keep me busy in December and January.  Not much profit in these balls, but these bowlers are our future.  --  JohnP

tenpinspro

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Re: pro shops - why they struggle...
« Reply #4 on: June 29, 2004, 06:25:15 AM »
IMHO, due to the decline in participation, we already have a lower volume to sell to.  Now add in the internet which is taking away from sales(balls, bags, shoes..etc), where else is a small (mom and pop) type pro shop going to find customers or make up for these missed sales?  You can only provide for what a center offers you in the sense of volume.  Imagine losing 50-60 percent of sales, that's what has happened to some degree.  

The evolution of the game has changed to a small percentage that actually buy more then 2-3 balls a year.  As LL puts it and from talking to other shop owners, I also do more business on the lower end equipment(Joe Bowler).  The problem here is that only a small percentage continue on, their first resin may also be the last ball they buy.

Rick
Rick Leong - Ten Pins Pro Shop
Co-Founder - Tag Team Coaching
"El" Presidente of the Legion

Pinbuster

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Re: pro shops - why they struggle...
« Reply #5 on: June 29, 2004, 09:20:32 AM »
To stay with the topic, easy shots can help or hurt. Some of the JoeBowlers who start scoring higher will buy additional equipment as they get excited by the game. Others will say they don’t need the equipment because they are getting “better” using the same old equipment. It is probably a wash.

Off the topic, a little.

Making a living at running a proshop is next to impossible. It is now and always has been.

Done as a part time labor of love then you can make some decent side money.

Because of the internet it is increasing difficult to sell bags, shoes, etc. These are items that use to generate relatively easy profit.  Internet sites sell these items pretty much at the cost of them to the proshop. Why sell anything and not make a profit on it? I wouldn’t sell a 3 ball bag that cost me $75 for $85, I would sell it for $110. Enough profit to cover the expense of stocking the item, taking bad checks, rent, warranties, etc.

The thing that grips me most about these items is that bowlers come in and look through you merchandise, ask for you advise, then go order it on the net. Often we are providing a free showroom for the internet sites. Then they have the nerve to come in and ask for warranty support when something goes wrong.

So that pretty much leaves bowling balls. No one (except people who understand the proshop business) seems to think you should make more than $30 selling a ball now days. That would mean you would need to sell at least 1000 balls in a year. That’s only $30,000 before rent, insurance, interest, bad checks, credit card fees, sanding discs, etc, etc, etc. Not a very good living. (Can’t count inserts and slugs, proshops are suppose to throw them in for nothing).

An average house probably has 400 to 500 regular bowlers. You would need to sell 2 balls to every one that bowls in the house. No going to happen.