When I ran my own shop, I had a decision to make regarding what it was I was willing to deal with. Downward economy, saturated marketplace in the area I am, and people undercutting me. I chose to get out of the business. I love it and miss it and wish that I could make a feasible living at it. It's not because I am not good at it, but because of the market. I have several friends that are in it still, and they're mostly hurting. The investment of time and energy, along with sales periods that swing like a bipolar person, wasn't anywhere near equal to my compensation. It makes me sad to this day. If money wasn't an object, if I knew I could take care of my family with a pro shop job, I would open one tomorrow. No lie. However, I am not able to.
Make a choice. Either change your business policies, change your prices, or change your profession.