It's a great idea on the surface to have all the pro shops order direct from the manufacturer. But for the manufacturer, it's a nightmare.
Here's what's involved in the manufacturer selling a quantity of bowling balls:
a. Distributor requests 4/8/12 (some multiple of 4) balls of type A, weights 1,2, and 3. He also requests 4/8/12 balls of type B, weights 1 and 2. He gets a really good price on these balls, and either free or reduced shipping. In doing so, he might have to take a couple of low weight balls.
b. Proshop X needs 1 type A, weight 2, and one type B, weight 1. He calls the local distributor, who goes through the boxes and finds the exact order for the pro shop. He then delivers them to the pro shop, or has them shipped.
c. Distributor may handle warranty issues directly with the manufacturer.
With this methodology, the manufacturer deals with a finite number of distributors. Each distributor deals with a finite number of pro shops.
Don't forget - this also includes the overhead of billing, credit issues, bad checks, etc, etc, etc...
Here's what's involved if the manufacturer sells direct to the pro shop:
Proshop X needs 1 type A, weight 2, and one type B, weight 1. He calls the manufacturer, who goes through the boxes and finds the exact order for the pro shop. The manufacturer then has them shipped to the pro shop.
Multiply this by a thousand pro shops a day. Billing, credit, warranty issues, etc.
I imagine the price of a Brunswick ball would go up $25 just to cover the overhead.
d. Manufacturer deals with a few distributors.
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All things are difficult
before they are easy.
---- Thomas Fuller