Usually, just in the first few lines, you can tell who's serious and who's trying to feed you a line of crap. A decent bowler should be able to see through most of the bogus reviews. Again, these are mainly opinions. What I like, you might not like. What works for me might not work for you. I like to wait until I've thoroughly tried out the ball before I do a review. Everyone's computer monitor has a "brightness" knob. Unfortunately, that doesn't work with people.