This is always an interesting discussion, one that has a multitude of answers and suggestions. Heres my take on this.
Bowling has declined (league bowling) at least where I live. There are 5 resons , one no more important than the other, but each plays their part in this.
1- Promotion - Bowling is a serious sport, but also a great pastime too. ho promotes our sport, aside from people within the industry. People DO NOT take bowling seriously!! Can you blame them, before I began bowling 8 yrs ago, I thought it was a bit of a basic and dull game...A game tradionally for people of the unfit and sluggish disposition. where is the Michael Jordan of bowling? Do we have a role model, imagine Parker Bohn, with the confidence/showmanship/ arrogance of a Sean Rash. Makes great entertainment.
2- Lifestyle - There are sooooo many other things to do, and with work and family commitments, it can be hard to find the time, or be that interested in going out after work to bowl, when your armchair and your TV are both looking good.
3- The cost.... I understand that AMF (my centre) has actually figured out their costs/margins etc.. Still, in open player the cost can be equiv $11 US for a single game. For families even with their shopping discount vouchers, it works out way too much.... Once bitten twice shy. These families do not come back within the week, fortnight and probably not within the next couple of months. When social bowlers do come in, the idea I'm guessing would be to offer GREAT customer service, talk to them, sell them the idea of improvement and join a league. Take some coaching to get you going.. Some centres are brilliant at it (it really comes down to the manager..they must get their staff to do the sell)... Can you imagine if the average furniture or electrical appliance store salesman, put the same amount of effort that many involved in customer service at your local bowling centre put in. They would by the end of the month, get their butt fired....
Centres are a business, but to think that they can lose league bowlers and leagues, thinking that open/cosmic bowling/bowling parties make up their livelihood is not smart business. I bowl in a centre where there is a reasonable number of leagues, but they have dropped since I began. This is guaranteed money in the bank...
Lower league prices a little would help, several teams have pulled out due to financial constraints..
4- Kids.. We must keep junior bolwers bowling, and involve the parents in this. Ensure that the enviroment is a real buzz to bowl in, make it something that they would hate to miss out on. Have coaching staff involved in their leagues, talking to parents and the kids with the idea in mind to book a fortnightly/even month lesson. Focus on Self IMPROVEMENT, get the parents interested in the idea, and have some parent/child competitions each season.
Can't afford to lose these kids!! Think of the pyramid.. The base of the pyramid is the kids... This is also applies to adult bowlers, who bowl a season or two then stop... With both junior and adult bowlers in a lot of cases, they try league bowling, then they stop, and do not participate in it again... I have seen so many teams and individuals start and stop.. You will not get them back.
5- just thought of this one. Have shorter seasons, in US you have summer and fall leagues. I bowl in a 35 week league. Shorten leagues to 15-20 weeks, or more seasonal leagues. just an idea.
Bowling is a business, that has many competitors, the competitors can offer their product at a cheaper price... A lot of this debate comes down to money and time.. Bowling locks you in each week, playing social tennis for $4 a night for two hours where if you want to play, play, if not,then don't. There are many sports that have got onto this... Indoor soccer, badminton, tennis and many others.. something to think about, imagine turning up and bowl a social league, keep pries low, four to a team say.. Book out half your centre at least I'm guessing.
Take it easy
looseleftie