Does the massage have a "happy ending"? :-)
At this point, I'm satisfied with the average book for tournament verification and rules for the sport.
However, a few years back when I was a new bowler, the patches(then magnets, then key chains, etc) meant a lot to me. I think it gets lost on a lot of the higher average bowlers how much those "trinkets" mean to the beginning bowler.
Of course, I hear a lot of bitching from the higher averages when they can no longer get their yearly 300/800 rings. Personally, I'm happy with not getting another ring I will never wear.