The bowling ball market is CONSUMER DRIVEN. If people would stop believing all the "newer and stronger is better" crap, that the manufacturers have somehow been able to propogate and get the public to buy into, and began to demand higher quality and longevity from them before we forked over our hard earned dollars, you would soon see results.
I know, I know, blah blah blah, it'll never happen. The bowling public has been brainwashed into believing they needed stronger and stronger bowling balls, but the same results could be reached with much more durable covers and lower volumes of oil, we saw that during the plastic ball tournament.
Notice the absence of a plastic ball tournament this year? Wonder why? Probably because the ball manufacturers were horrified that people might realize they didn't need all that crap they're putting out after all. I mean, if your fortune depended on a lie, would you want people to know the truth?
Put a dynamic core in a pearlized urethane cover, lower the volume of oil down to less than 1/2 of what it is now (like they did in the plastic ball tournament), and you have plenty of friction available to get the same results you do now. And, you end up with a ball that will last at least several seasons, instead of a ball that only lasts several sets.