I'm not really sure where it's coming from or how it's getting around but I've heard a lot of buzz from people about it too.  Normally high end releases don't get a whole lot of attention here, but I've already sold 2 of them and don't expect the 3rd one I have coming to last long. 

Wonder how much of it is due to the Food on a Lane video?
https://www.youtube.com/watch?v=N03PuYf7NEw

I went to a demo day today and used the Crux.  For my speed dominate, low rev release it was okay, but not a big hook ball.  The other people there with a lot more revs than me thought it hooked much more than anything else they had or used in the demo. 

its because theyre are marketing geniuses. they make an asymetrical core that is less tunable and therefore harder to put a bad layout match on for bowlers and call it breakthrough technology and since most bowlers dont know diddly squat about bowling balls they believe it. they get to be more inconsistent and still get the same ball reaction

It seems "hype" comes standard with each new Storm release, regardless of what it is. 
 
I haven't thrown the Crux yet. That will have to wait a few weeks until a local Demo Days next month. But I did watch a Storm staffer with 400+ revs throw the Crux in league last week.
 
On the surface, it reacted like most aggressive high-end asymmetrics I've seen. There wasn't a "wow" moment where I felt I had to have that ball right now. Maybe I'll feel different after I get a chance to try it myself.   

And all the staffers with tell you its a "Must have"..... until next month when the next "Must have" comes out !

Quote from: Bowler19525 on October 21, 2014, 02:39:15 PM

Wonder how much of it is due to the Food on a Lane video?
https://www.youtube.com/watch?v=N03PuYf7NEw

(No homo) Randy Pederson is in good shape for a middle aged man. (No homo)

Lol