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Author Topic: Storm joins Ebonite in protecting pro shops  (Read 9095 times)

BW

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Storm joins Ebonite in protecting pro shops
« on: January 18, 2011, 02:43:58 AM »
I just got an email from Storm stating that, effective 2/1/2011 they are setting new floor pricing for their higher end balls and roller bags. Enforcement will be placed on distributors who will lose any and all discounts if they sell to retailers who then sell below the floor price.

 

Some pricing examples:

 

Anarchy $154

Marvel   $139

Victory Road $118

Theory $133

 

4 ball Rolling Thunder $191

3 ball Rolling Thunder $123

4 ball Streamline $167

3 ball Streamline $96

 

Bravo to Storm. Let the flames begin.

 



 

The Dreaded Durbin

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Re: Storm joins Ebonite in protecting pro shops
« Reply #1 on: January 18, 2011, 10:49:51 AM »
Anarchy is going up the most in price.  The rest are about the same for internet retail as of right now.


BW

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Re: Storm joins Ebonite in protecting pro shops
« Reply #2 on: January 18, 2011, 11:12:27 AM »
Current and February pricing via bowlingball.com

 

Anarchy $140/$160

Marvel $135/$139

Reign Supreme $110/$118

Victory Road $118/$118

6 ball roller Thunder $215/$243

4 ball roller Thunder $170/$191

4 ball roller streamline $158/$168

 



BW

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Re: Storm joins Ebonite in protecting pro shops
« Reply #3 on: January 18, 2011, 11:17:52 AM »
Also , this applies to all retailers, not just the big three internet guys.



The Dreaded Durbin

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Re: Storm joins Ebonite in protecting pro shops
« Reply #4 on: January 18, 2011, 11:29:15 AM »
Bye Bye internet retail bowling super store....hello pro shop industry.
 
If this keeps up, the pro shop will be on top of the mountain once again.

 
Edited by The Dreaded Durbin on 1/18/2011 at 12:33 PM

qstick777

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Re: Storm joins Ebonite in protecting pro shops
« Reply #5 on: January 18, 2011, 11:42:34 AM »

No worries.  All this will go away when the distributors start buying in smaller quantities. 

 

 

sstaz

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Re: Storm joins Ebonite in protecting pro shops
« Reply #6 on: January 18, 2011, 11:42:41 AM »
this will make jls wet his pants if you know what i mean. or tizzle for that matter 


The Dreaded Durbin

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Re: Storm joins Ebonite in protecting pro shops
« Reply #7 on: January 18, 2011, 11:47:01 AM »
I don't think it stops at $160.   I think we at least see it get to $180 before people get in a panic   It would appear that $160 is right at the point where the E-Customer gets frustrated with buying on line and looks elsewhere.   Ball prices obviously are not going to level and stay at $160, and will go up.  Either the E-tailer dies out or finds a new way to make money.  The pro shop is going to become the place to shop once again.
 
Right now its starting to make no sense to the customer to buy on line.    If the shop in your area sells high end from between $189 to 200 totally drilled, why buy on line?  If the shop in your area charges $220+ than the internet is still the best price.   Once the balls get to about $180, it will make no sense to buy on line any where in the country.  The pro shop needs to have the best price in town, not the internet building that just puts a shipping label on your ball.
 
This gives the pro shop alot of flexibility on prices and things they can do for the customer.  No longer will the ball be $60-70 cheaper if bought on line.

 
 
Edited by The Dreaded Durbin on 1/18/2011 at 1:53 PM
 
Edited by The Dreaded Durbin on 1/18/2011 at 1:54 PM

JOE FALCO

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Re: Storm joins Ebonite in protecting pro shops
« Reply #8 on: January 18, 2011, 11:49:33 AM »
SURPRISE! What do they call it when you put away the competition? .. there has to be a name for it! Was the on-line store under pricing the Storm balls as well?

I hope the food industry doesn't get hold of this .. WalMart/Cosco/Sam's/BJ's are all in jeopardy! Got to help the local stores .. don't want them to get hurt!
RIP Thongprincess/Sawbones!

qstick777

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Re: Storm joins Ebonite in protecting pro shops
« Reply #9 on: January 18, 2011, 12:03:00 PM »

It's going to go somewhere.

 

Think about it.  You have Ebonite going on those TV shows (like How It's Made) with their "we can make a core every 7 seconds, 24 hours a day.

 

If they can't sell everything they make, they have to cut back on production.  They didn't spend all that money on buildings and equipment to let it sit idle.  Even when they aren't producing they are paying for utilities.

 

Or maybe they start producing less balls, and start increasing the number of new releases - as if they don't do it enough all ready!

 

Or maybe their engineers start tweaking the coverstock formulations so that they really do die after 60-100 games.  ;)

 

Either way, this speaks to nothing about the profits by the distributors.  It doesn't prevent the distributors from selling to the e-tailers at a discount.  It only means that the e-tailers can't sell below a certain level.  It cuts into their profit margin.

 

And it certainly doesn't prevent the e-tailers from offering coupons and other discounts, or throwing in additional items (cleaners, inserts, towels, or other high-profit items) for free.

BW

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Re: Storm joins Ebonite in protecting pro shops
« Reply #10 on: January 18, 2011, 12:03:00 PM »
Joe,

 

Apples and oranges, sir.

 

The warehouse clubs are in no danger. Some people want to buy peanut butter by the gallon. Some don't.

 

 

 

Why would distributors start buying smaller quantites? If Joe Bowler wants a ball, he's going to buy it somewhere. If the net price of buying online/blank drilling  and the pro shop price are the same, what changes in his buying decision?

 

And the distibutor is probably making more per ball selling to the pro shop than the etailer anyway.

 

Hell, the etailer is being "forced" to have a higer profit. Even if his volume goes down a bit, will their net profits actually stay the same, selling less product?



jls

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Re: Storm joins Ebonite in protecting pro shops
« Reply #11 on: January 18, 2011, 01:02:47 PM »
Well way back in Nov.  when Ebonite displayed the guts and class to step up to the plate, I said that Storm and Brunswick need to do the same thing...
 
Nice to see storm did...
 
Now maybe Brunswick will...
 
Btw, not a good showing for the Alpha Max over the weekend...
 
Might need to increase that rebate to $100...


jls

robuster

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Re: Storm joins Ebonite in protecting pro shops
« Reply #12 on: January 18, 2011, 03:20:59 PM »
I understand  wanting to protect a product line,keeping a strong name in the fields your product represents,but something here does not feel right. I personally do not think Storm or Ebo cares one dam about the b/m pro shops.At the end of the day they are in business of selling the product.I have read the debates on previous threads with interest.I find some truths on both sides of the debate.People who buy on line are not going to stop,they order what they want, when they want it.They will all ways be looking for a deal. I do see a lot of bowlers foregoing a new ball purchase for the next 6 months to a year.With Companies releasing new equipment every 2 to 3 months there looks to be a surplus of equipment very soon.Will these Companies be able to eat the surplus as the sells decline or will they revert back to slashing market prices to unload the products.It will be interesting to see who blinks first.Pro shops have had to adjust to the e- net sellers,but in the end the ones that have survived will be the stronger for it.They learned to sell a service instead of just balls. They became more informative,more professional.They do a better job of staying up on new trends.I think the business of bowling needs both,pro shops and the e-net companies. Let us all hope that us bowlers are better served when all is said and done.     

Live free or die trying.

T C 300

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Re: Storm joins Ebonite in protecting pro shops
« Reply #13 on: January 18, 2011, 04:06:58 PM »

 oh im sure this will!! jls will prolly put the childporn down and start rantn about this by 6:33pm EST..
 LOL 
sstaz wrote on 1/18/2011 12:42 PM:this will make jls wet his pants if you know what i mean. or tizzle for that matter 

wow, didnt take him very long as i seen he has already put in his -2cents worth....
 
Edited by T C 300 on 1/18/2011 at 5:10 PM

JOE FALCO

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Re: Storm joins Ebonite in protecting pro shops
« Reply #14 on: January 18, 2011, 04:10:20 PM »
The warehouse clubs are in no danger. Some people want to buy peanut butter by the gallon. Some don't.

 

When I go to WALMART I buy the exact same product that I get at HARRIS TEETHER for less ..  you are correct about the discount stores .. but the point I was making was they sell for LESS and therefore threaten the local store ..
 

Everyone looks to save money .. I wanted to book a round trip from NC to NY yesterday and the price was +/- $400 (for 2) .. today same airlines same time period +/- $200 which one do you think I booked?

RIP Thongprincess/Sawbones!