IS:
Probably the Columbia300 FREEZE. I've seen LOTS of people use this thing, and it works well for virtually everyone. A guy here is averaging over 230 with his after using only top line stuff for the last few years. Says he really thinks this is a better ball than they were.
WAS:
IMHO, it has to be the Columbia300 Yellow Dot. Things were different back then, but this ball was able to compete with anything out there, including the then new urethanes, and was about 1/2 to 2/3 the cost of one of them. Dave Ferraro won the Firestone ToC using one back in the 1990's I believe, and may have been 1990.