When you have a company that sells direct to pro shops, how would you know what a hot ball is? What do you base it on? All you can compare it to is another Lane #1 product.
I will lay odds and bet any amount that it has not, nor will it sell as many as Roto sold Cell solids. That is/was a hot ball.
This is merely marketing, as all companies do, but to say it is the Hottest Ball on the Market is, well...I'll leave it at that.
It would be closer to the truth, to say that it is the hottest Lane #1 ball on the market.
Also to compare it to another product, unless you throw the ball, laid out the same, up against another ball, you cannot say it out performs another bowling ball. To merely go by visual perception is wrong.
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Formerly BrunsRico