None of the centers I bowl in are league bowler centers anymore. They just cater to the B-day parties, etc.
1. Hire bowlers. Don't just pick random schmucks off the street. Get real bowlers working for you who know what they're doing and who know the customers' needs. It's good to have an employee base that knows the customer base.
2. Cater to your junior bowlers. Your juniors are the future adult league bowlers for your house. Remember that, and cater to them. The best way I've seen this, is during dead hours (usually like a Tuesday, 3-5 pm, right after school), juniors can have unlimited free practice. It gives them one free practice session a week, allows them to get better, and allows them to stay interested. Plus, it keeps them off the streets.
3. Hire a coach, and give him free/cheap lineage when he's giving a lesson. Almost all golf clubs, if not all have a certified pro who can give lessons from beginners to experts. Bowling alleys, however, do not! Get a coach for your center.
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JAT Junior Amateur Tour
Robb's Pro Shops: Bakersfield, California
Rob Stone Supporters of America!
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