Speaking as a consumer, my prices (so far) have remained the same. I buy online mainly when it is something my Pro Shop doesn't normally stock (Visionary, Seismic, or something overseas/limited release). Because I still have to take them to the Pro Shop to get drilled, he still gets his money. I buy several balls per year, and because of this, I get good prices (preferential) prices. I think he charges 65-75 for drilling with inserts to most people that are not regulars (from what I have heard), where I might pay half that with a ball I bring in. But again, I may only bring in 1 or 2 per year that I bought elsewhere. I guess if the price went up, and I wanted WHATEVER ball it was, I would probably pay it if I wanted or needed it. There is no substitute for a good pro shop (in my humble opinion).