So who are the top selling companies ? Seems like everywhere you turn you see Storm and Roto Grip balls. Who's next ? See a lot of hype for Brunswick-DV8-Radical but I just don't see that many of their pieces.

Storm owns Roto Grip and Financial interest in 900 Global.
EBI owns Hammer, C300, and Track.
Brunswick owns DV8
I believe that Motiv owns Radical.  I could be very wrong there.

When you own 3 or 4 companies, your brand will be out there quite a bit.

Brunswick owns Radical I do believe.

I don't think owns is the right way to describe it. From what I understand Radical is their own company, they just use Brunswick's facility to manufacture their balls. I could be wrong though. That's just how I've heard it described.

I would say the Storm/RG umbrella is the top seller, hence they are behind on production all the time running at full tilt.

Motiv doesn't own Radical. I believe Radical has a manufacturing partnership with Brunswick for their equipment, but understand Mo isn't letting Brunswick engineering tell him how to make his equipment.

I know Storm/Roto moves the most equipment, but they make the same margins everyone else does.  They sell the equipment to distributors, then distributors sell to shops and because they're in more demand, they generally sell for higher or don't get put on sale as much as stuff from other companies.  Storm doesn't get a cut of that, they make the stuff and sell it to the distributors for a set price and then it's out of their hands. 

I know Storm/Roto moves the most equipment, but they make the same margins everyone else does.  They sell the equipment to distributors, then distributors sell to shops and because they're in more demand, they generally sell for higher or don't get put on sale as much as stuff from other companies.  Storm doesn't get a cut of that, they make the stuff and sell it to the distributors for a set price and then it's out of their hands.

Oh good to know and I stand corrected (though that demand can't hurt in the price they can charge distributors).  That demand does keep Storm's factories busy which is a good thing.  Brunswick probably punches above its weight marketing wise (if not bowling ball sales wise) because bowling ball sales make up a tiny portion of the company.  A nearly 5 billion run rate is impressive for a company in any industry.  Personally like their equipment but do use mostly Storm and Motiv to score in league.  Everyone makes at least some good stuff from what I have seen.

>> EBI and Storm make up 80-85% of all balls sold in the world.

I highly doubt that number. Where's the proof? I'll bet Motiv alone has 10% of the market minimum so you're saying everyone else is 5%. No way.

agreed and Brunswick/DV8/Radical sells more than Motive, so your figures have to be off

That includes polyesters, entry level and private labels

But I would strongly disagree with that overall total