Am I the only one that thinks dumping money into Team USA and PWBA is a good thing?
Look, at this point, you're not going to get 30-40-50 year olds to just decide "you know what? I'm going to commit an entire year of my life to bowling." Likewise, I have friends that ski and invite me along, and at this point the maybes have turned to no, because I have no desire to spend a bunch of money on an activity I'm not sure I'll like and keep doing. That's the danger with any expensive sport, and bowling is one.
The programs that USBC runs for Team USA, olympics, PWBA, PBA, etc have nothing to do with you and aren't going to get you or any other 30-50 year old to start bowling. But it DOES have an effect on kids. Kids dream, and often go hard after sports they believe they can reach the highest level at. Gen X and Gen Y may be a wash, but we can still save the sport long term if we start the millennials into bowling early.
I can't say how it's working elsewhere, but it sure works here. Lots of youth leagues, and lots of competitive young kids going off to bowl collegiately (and for a select few, Team USA).
It's ironic that the "lazy" generation of millennials are the only demographic of bowlers that seem to want to be challenged by the sport.