I agree with at least some of that, Joe. Yes, there has been mismanagement over the years; however, I look at it as more of a case of them having invested in programs/ideas that just haven't paid off the way they hoped they would as opposed to people just being out and out irresponsible.
I think that kind of goes to your statements about the focus groups and Joe Bowler. USBC has always sought to elevate the game above the reputation of something to entertain a bunch of sloppy, beer-guzzling men and women. Now, is that what/who a large segment of league bowlers are? Maybe, but I can understand why the NGB doesn't want to endorse that image. Heck, if nothing else, that image doesn't really attract big sponsors. I also think that a lot of the membership decline was going to happen anyway and that there really isn't much USBC (or anyone) could've done to stop it. There is just so much competition for people's entertainment dollars these days. You also have to look at the league format. Fewer people in the younger age groups want to commit to a 33 week season. Now, proprietors are welcome to offer split-season or short-season leagues, but they don't like doing that because they've always loved the guaranteed revenue that comes with the old format.
Long story short, yes, USBC has tried a lot of things that just haven't paid off, and those things have contributed to the organization's financial problems. I'm not going to say that they've contributed to the declining membership numbers because I think that was going to happen anyway.
Lastly, I'm not against your idea of enacting radical changes. I even preached that to a degree while I was still an employee. I had the same idea you did, which is that it's better to take a membership hit in the short term by making sweeping changes that may bring more and more people back down the road. I can tell you from experience that that idea was usually shot down because they fear, financially speaking, they can't afford to take that short-term hit without being forced to close up shot all together. Basically, they're in the hurt locker, and it's not looking a whole lot brighter any time soon.