I agree. This is now becoming a proverbial and financial tit-for-tat between Storm and the USBC, and is dragging the PBA into it. Now granted, you're having the face of both Storm and the PBA whinging about this, and the USBC responding to them in likewise manner, which isn't helping either of their stances. Again, what they should do is one company take the higher road, and do something similar to a potential banned substance being used by an athlete.
Here's the issue with that: There are not two "companies" here. There is a private, for-profit company, and then there is a 501(c)(3) non-profit corporation that purports to represent not only the company (and others like it) that is "in the wrong" in this case, but also purports to represent me, and other bowlers -- and just happens to enjoy a their-way-or-the-highway regulatory position.
The corporation has the power, but I'm a stakeholder just as anyone else is who buys a membership card, and that entity just made a decision that -- all at the same time: (a) conducted tests without oversight, (b) took equipment out of the bags of its stakeholders, and (c) caused financial harm to SPI (and Motiv before them) in an industry where margins are probably pretty thin in the first place.
The PBA coming out and basically saying to the USBC that they're going to continue to use this stuff because we basically can't replicate the USBC's results is just damning. This isn't a spat between two private individuals, or even two private companies, where someone could, as you say, "take the high road" and garner some PR in the move. In this case, the company is bent over a barrel by the corporation of members, and meanwhile the members can't be assured they can trust the decision in the first place, to say nothing of whatever loss they incur in the process.
Not talking about it doesn't solve the problem going forward, and considering we've now had action taken against all three of the major ball companies (Motiv, Hammer/B7, SPI), it appears it's going to keep happening until someone stands up and asks USBC leadership whether 42 consecutive years of declining membership can be solved by going to war on the equipment side of the game. Rip that band-aid off and let's take care of the underlying problem for once.