It can be simply explained that August is when the season starts. It's like buying a season pass to a theme park or something, if it runs March-October, and you buy it in July, you have just a couple months left. Yes it may suck, but if that's the deal, that's the deal. The cards taking so long to show up is really a big deal in my mind though. I don't think I got mine last year until January. That's completely unacceptable, there should be just a couple week turnaround. The service of the USBC is what needs to be called into question. For new bowlers, they should send them a "welcome" package explaining about bowl.com, explaining about the discounts they could get from certain companies, explaining what their dues go to and why you should be sanctioned, etc,. But like everything else in bowling, you're left to hear it by word of mouth or stumble over a bunch of dry facts online somewhere and try and figure it out yourself.