Let me be up front. I love bowling and I love to watch the PBA but bowling is pretty (*very) boring to watch for most people. There's a lot of channels, a lot of sporting events, the internet, and whatever else is going on in people's lives to make it easy to not pay attention to the tour. Then on top of that I have to sign up for PBA XTRA frame to see some of the tournaments (too much work for this guy, and I'm one who loves the PBA). It's too much work to watch the tournaments and many of us already know the tournament outcomes. They cheapened the sport by doing the WSOB all at the same time and same place and then putting out the telecasts over time (you do what you have to do though because it is a business after all). In my opinion, I actually like the current top dogs on the tour because you're seeing some of the old guys still on top which is excellent and the newer guys are starting to mature and make more and more telecasts. I honestly can't say that Randy Pedersen is the best announcer in my opinion. I believe I like Bo Burton, Gary Thorne, or Dave Ryan better, because they lended more class to event in my opinion. Also, I liked Rob Stone but I think he was the designated "cool guy" and he resorted to belittling the game at times.
The telecasts probably suck more than they should too because they probably reduce the production costs to make 'em cheap. When I watch a telecast, they talk about the pattern, but they never really show me or the average man the difference between the patterns and how it changes the ball motion and etc, etc. Also, they never delve into the science of each bowler's shot on the telecast, and show me what is really going on to make each player unique. Give me some close ups of their footwork, their hand at release, and then give me some pointers on integrating these things into my game. They talk about how difficult the game is and how little changes and adjustments matter, but that is all they do...they just talk, but don't really show me much.
Also, I can't say that the viewer would care but we never get to know the player or their families.
My bowling center doesn't have any marketing material for the PBA tour - no posters of players, no schedule of tour stops, and if you think about it, I know there are pros that come by my town on road trips, but they never stop and bowl in town (I thought that was something the old legends might have done). The telecasts don't have any cool advertisements enticing parents to get their kids into leagues because they can just drop them off, there are no rain outs or weather delays, and it's good clean exercise and competition or that adults can show up to your league and enter brackets (gambling, woot woot!). It's like the game need to advertise it's self for the family all the way down to dirty old drunk men lol. There's room for everyone in bowling and that is what makes it great. When they do try to market leagues or USBC, it's just really lame video.
One aspect that I personally think is cool is that in history bowling was a big gambler's sport. If the PBA is gonna continue to suck, why not just create a gambling bowling tour? I'm not saying this is a great idea but it might add a little more flavor and excitement to the game, but then again might create a black eye for it too. I guess bowling has tried to make itself more clean and family friendly though.
These are just my random thoughts though.