I guess my point is that, while things are not perfect... things ARE changing. The people in the know understand that everything is improving. PBA entries are up, telecast viewers are up, overall awareness is up, etc.
I would rather see Robert Smith crush them than Walter Ray any day. WRW is difficlut for me to watch, I hate his form. But the guy can repeat shots like no one else. I've crossed with Waliczek a couple times in regionals, and the guy is as nice as the come and gots tons of talent, but he's not entertaining, not even when he's bowling pro-ams.
I hear the point about a match not being fun to watch, but it's more because of the bowler's personalities than not. Bowling never has made much of a television show. Other than having Jim Rome behind the mic (now THAT would be funny cuz he hates bowling), not sure what else could be done.
From what I've heard from a couple of the touring guys, the PBA has some of the best people studying sports telecasts. ESPN is helping them too, from what I hear. Everyone wants the sport to rise to the top. It's in everyone's best interest. Money to be made. For now, I'll just leave the future to those folks.