Out of curiosity, what do you believe is the marketing strategy for each of the big bowling companies? What demographic do you think they try to appeal to in order to sell their product to us bowlers?

Interested in the feedback and what you believe they are trying to do to reel us in or appeal to certain types of bowlers.

With Brunswick im not sure. They seem to stay pretty middle of the road trying to appeal to bowlers of all types. DV8 is more geared towards younger bowlers with the colors and the image. Radical is kinda geeky/tech like. Stll kinda playing it on the safe side.

EBI has made some recent image changes to all four brands that are interesting. Ebonite seems lost. Columbias site change looks geared to the casual bowler more. Hammer is marketed more youth aggressive similar to DV8 in its image. Track is still the more advanced bowler brand but seems to be lost in naming. It committed to a system that is not very relevant and is still trying to force it to work.

Storm/roto has roto going the loud edge route and Storm being a bit more conservative as the umbrella brand.

Visionary is.....

Amf/global900 feels very interchangeable to me. I cant distinguish them as a separate brand.

Seismic has a unique well rounded look.

Motiv makes a lot of pretty bowling balls. Its seems to have the biggest variety of bowling balls but not necessarily in a good way.

In the end i dont see anything worth while in marketing. Except the repeated "this is our (fill in the blank) ball to date".

Every single ball "gets thorough the heads easily", "reads the midlane", "strong at the breakpoint" & "is continuous through the pins"!

Every core and cover stock are something better than the previous.

Also have your staff shills flood websites with bias, subjective reviews. Hell, the only time a staffer is objective is when a new ball comes out that is a direct replacement for something else, then, and only then do they list their issues with the ball thats  being replaced.

Hold for Jeff Richgels, he has several reviews where he gives an objective opinion on a ball, must be the journalist in him.

Hits like a mac truck. Hits a ton. Carries the world. Its a beast. Biggest hooking ball to date.

I ask that typically when the looks of what I see doesn't appeal to me. I look forward to seeing if the next tthing is something I will use. Im in no real rush. I don't bowl enough to get as much stuff as I do.

I believe the strategy is make as many as you can before the bottom falls out.And I believe the bottom is approaching.In my town we have 3 bowling alleys that used to have double shifts 5 nights a week plus morning coffee leagues.We'll those days are gone we have 2 mens leagues and a couple of mixed leagues between the 3.Same owner owns all 3 and I think there are on the market for sale.I like the 3 months new ball strategy.I buy closeout stuff that is only 3 months old.Hardly ever pay more than 65$ for any balls and have bought some for 45$.Have my own drill press I bought for 50$ yes I said 50$.Did I hit the lotto or what.Its all hype.I average in the 220s with the cheap stuff.Evidently the economy is good somewhere.Just my 2 cents worth.

Because there seems to be enough people willing to buy the next best thing all the time. The ball companies don't come out with new balls that often for their health, they do it because they learned that they sell more balls coming out with one every 3 months.

That said, if you look you can see that companies are willing to keep older balls around as long as they keep selling. The Hyroad has been out for years now with no real sign of it going away.