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Author Topic: Bowlmor AMF's Tom Shannon does it again . . .  (Read 10203 times)

spencerwatts

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Bowlmor AMF's Tom Shannon does it again . . .
« on: August 13, 2015, 04:25:11 AM »

The place where I've practiced most is a Bowlmor AMF facility. On Monday, I was informed that Bowlmor AMF changed its rates, effective the day before and without notice, and had gone to per game only. The two-hour session rate was eliminated.

Let's just say for this serious bowler it was a stunner because the two-hour rate was a good deal espeically if you had a discount coupon. Then I was quick to recognize Bowlmor AMF ultimately will cater to its main revenue source, which is the open play, casual bowler who might bowl two games and drink two pitchers of beer and chow down some overpriced hotwings and/or pizza.

I mentioned Tom Shannon's name because, well, guess what? He is the face of Bowlmor AMF. It appears to me Bowlmor AMF's involvement in bowling at the PBA/PWBA level is at best superficial. It was a smart p.r. move to say, hey, we care, so don't say we don't take bowling seriously. In all truth, the joke is on the serious bowler who is a part of a market segment that continues to be in decline.

(Although I don't bowl in any league, I practice on average twice a week and I bowl in scratch events only. I've got a couple of alternatives at my disposal. But for how long? I don't know.)
Ball speed avg. (18.25 mph)
Rev rate avg. (400-428 rpm)
Still refusing to accept AARP eligibility and membership cards

 

OutofStep

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Re: Bowlmor AMF's Tom Shannon does it again . . .
« Reply #16 on: August 14, 2015, 02:17:07 AM »
Wow, I work at a Brunswick center and we've been hit with the Bowlmor rate increases and now our center is changing hours starting in a couple weeks, but we still have the 2 hour rate. If this is truly going away from all Bowlmor owned centers we're going to have so many pissed off customers in my center. I'm so not looking forward to that.

noslouch

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Re: Bowlmor AMF's Tom Shannon does it again . . .
« Reply #17 on: August 14, 2015, 03:18:31 AM »
As I have stated before in another post. Bowling Foundation Tax. Bowlmor is only interested in providing an ENTERTAINMENT ATMOSPHERE. It is no longer a Bowling Center. It no longer has a purpose to bring in league bowlers. If they do it is only to have minimal impact on where BIG Dollars come in off the street with wads of cash to bowl open bowling. League bowling will be minimized to days of Sunday, Mondays, Tues, Wed. The other three days will be made to comply with corporate policy. Open bowling party atmosphere with loud music, flashing lights, glow balls. All they need now is Storm to make Scratch ~n~ Sniff glow balls with Bowlmor Logos. Lots of beer and well drinks watered down with ice cubes to the rim. Minimal alcohol in drinks equals more drinks per patron more cash flow.
Open bowlers don't want to be intimidated by league bowlers who are proficient at knocking down more pins in one game than they can in six.
 Bowlmor Corp. scored a major coup when Brunswick decided to part ways with bowling altogether. Lots of property they could either update or liquidate. So far Bowlmor is in the process of updating some and closing more. It's all about LOCATION, LOCATION, LOCATION. It's Wall Street Baby. Measure in Metrics. Meaning where the moneys at.

spmcgivern

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Re: Bowlmor AMF's Tom Shannon does it again . . .
« Reply #18 on: August 14, 2015, 08:47:59 AM »
It is called a business decision and is not indicative of every bowling center.  AMF/BowlMor owns bowling centers and thus they are allowed to do with them what they want.  You may not like their decision, but it isn't your decision to make.

If you don't like their policies, pricing, drinks, food, lack of leagues or any other reason to not like them, then your only course of action is to not be their customer.  You can try to communicate with them, but I am not sure if that will be successful.  They have what is a successful business model for them.

Ask yourself this question, what would you do when history has shown league participation is down and open bowling participation is up?  What would you do when history has shown that league bowlers complain about spending $3.00 a game and open bowling willingly spend $5?  What would you do when history has shown you league bowlers spend less money eating and drinking in your center than open bowlers?

The answer is simple.  You increase the amount of time/lanes devoted to open bowling and decrease the amount of time/lanes devoted to league bowlers.  Perhaps in the future the open bowler will not be as profitable.  But until then, AMF/BowlMor will do what makes the most money (just like most businesses) and that is cater to the open bowler.

And one more nugget that a lot of people don't realize.  AMF/BowlMor owns about 7% of the bowling centers in the U.S.  Yes, some areas in the U.S. may not have other options.  But AMF/BowlMor's pricing plans are not going to eliminate competitive bowling or competitive bowler practicing any time in the near future. 

Bowlaholic

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Re: Bowlmor AMF's Tom Shannon does it again . . .
« Reply #19 on: August 14, 2015, 11:50:50 AM »
I have to agree with spmcgivern.  Our two independent local bowling centers have signs on their door stating by Florida law you cannot bring in food or drink from outside into the bowling center.
The only ones (in mass) that ignore this are the league bowlers.  Both centers don't enforce it because I guess they do not want to lose league business. I have asked some of these offenders why?  They state that they are paying a weekly league fee and they either don't have or don't want to part with any more money weekly buying food and drink from the center.
The open bowlers come in and buy pitchers of beer and soda, well drinks, pizza, hot wings, etc. and don't care how much a game costs.
They are out for a good time and will pay for it.
So in a way many of the league bowlers brought this change by the centers on themselves.  Yet, they are the first to complain.
As been previously stated, the bowling centers are a business and they need to be profitable to stay in business it's that simple.  So we all need to do our part or don't complain when the center closes it's doors for good because they couldn't make a acceptable profit/return on investment.

Urethane Game

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Re: Bowlmor AMF's Tom Shannon does it again . . .
« Reply #20 on: August 14, 2015, 12:22:21 PM »
As the great pchee2 used to say, bowlers are cheap. 

Many complain about the cost of sanctioning, food and beverage but have no trouble spending 200 bills on a ball.

Losing a good practice rate is a shame.  I'm not sure what a bucket of balls at a driving range costs these days but I'm sure it must be close to a few games of practice.

noslouch

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Re: Bowlmor AMF's Tom Shannon does it again . . .
« Reply #21 on: August 14, 2015, 02:43:45 PM »
 Yes Urethane Game bowlers are cheap. But don't lump cheapskates having no problem dropping 2 Benjamins on a new ball. Most of those bowlers who are the 85% over the last decade to receive USBC awards BUY the newest and greatest ball to hit the market almost as fast as they can change their underwear.   Much of the complaints about sanction cards is there is no benefit to the casual bowler. Just look at the majority of senior leagues. Almost none are sanctioned. before I stopped bowling leagues. The last 4 years I threw only polyester, rubber and a urethane ball. That was inclusive in a scratch league just to piss off my opponents. It worked.
 Bowlaholic. Back in the day when dining in the bowling center was almost a treat. Meant you received freshly made food by a cook not a microwave oven or the frozen pizza cooker that sits at the food counter. Theirs a juicy mystery burger waiting for you at the microwave counter. In my area there are some restaurants still thriving inside bowling centers. It's a symbiotic atmosphere that works. Some restaurants I know were forced out of centers with higher rents to occupy since the restaurant operators refused to increase prices. Almost all those centers have closed. Poor quality, higher food cost followed because owners felt they could do food better. Just gotta love that microwave. It can cook almost anything. Want them fries, fried chicken strips. Thats $10. Look tasty. Yumm. Don't forget those tasty can't pinpoint the flavor fried mushrooms. Know that fryer oil been there almost 4 months. Soda in the Entertainment Center. $9 64oz pitcher 3/4 ice 1/4 Soda. Circle K across the street cost you $1 for 44oz soda. No ice if you don't want. Fresh out of the oven Costco pizza around the block from bowl $10. In the bowl fresh frozen personal size pizza outta the box cost you $14. Pappa Johns cost you $15 for 2 decent size pizzas and a tip.
 spmcgivern. Than you. I just wanted to get a under some managers skin. So people who are doing the complaining can get at most some information as to how Bowlmor will be reallocating their leagues from their favorite bowling nite. And another note. League bowling in some parts averages out to almost $6 a game for lineage. Not including prize funds. Open bowling is almost $10 a game in L.A. Lane rental at one center down the road from me is $30 an hour. The entertainment center is empty almost everyday until Friday, Saturday night when the lane rental is $60 an hour. $25 for 50oz pitcher of beer. Liquor store next door you get your favorite 18 pack of ice cold suds for less than a Jackson. $20. Guess where most of the patrons are smoking and their thirst on. And you are right there will be a point when the model of Bowlmor will collaspe. And will never recover the league bowlers. Since they will have been turned off. Estimated decline of sanctioned USBC bowlers by 2020 will be if lucky 1 million. So who really cares about league bowlers anyway. Just a bunch of winy crybaby scratch bowlers that will be left all alone anyway.

milorafferty

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Re: Bowlmor AMF's Tom Shannon does it again . . .
« Reply #22 on: August 14, 2015, 03:52:29 PM »
Yes Urethane Game bowlers are cheap. But don't lump cheapskates having no problem dropping 2 Benjamins on a new ball. Most of those bowlers who are the 85% over the last decade to receive USBC awards BUY the newest and greatest ball to hit the market almost as fast as they can change their underwear.   Much of the complaints about sanction cards is there is no benefit to the casual bowler. Just look at the majority of senior leagues. Almost none are sanctioned. before I stopped bowling leagues. The last 4 years I threw only polyester, rubber and a urethane ball. That was inclusive in a scratch league just to piss off my opponents. It worked.
 Bowlaholic. Back in the day when dining in the bowling center was almost a treat. Meant you received freshly made food by a cook not a microwave oven or the frozen pizza cooker that sits at the food counter. Theirs a juicy mystery burger waiting for you at the microwave counter. In my area there are some restaurants still thriving inside bowling centers. It's a symbiotic atmosphere that works. Some restaurants I know were forced out of centers with higher rents to occupy since the restaurant operators refused to increase prices. Almost all those centers have closed. Poor quality, higher food cost followed because owners felt they could do food better. Just gotta love that microwave. It can cook almost anything. Want them fries, fried chicken strips. Thats $10. Look tasty. Yumm. Don't forget those tasty can't pinpoint the flavor fried mushrooms. Know that fryer oil been there almost 4 months. Soda in the Entertainment Center. $9 64oz pitcher 3/4 ice 1/4 Soda. Circle K across the street cost you $1 for 44oz soda. No ice if you don't want. Fresh out of the oven Costco pizza around the block from bowl $10. In the bowl fresh frozen personal size pizza outta the box cost you $14. Pappa Johns cost you $15 for 2 decent size pizzas and a tip.
 spmcgivern. Than you. I just wanted to get a under some managers skin. So people who are doing the complaining can get at most some information as to how Bowlmor will be reallocating their leagues from their favorite bowling nite. And another note. League bowling in some parts averages out to almost $6 a game for lineage. Not including prize funds. Open bowling is almost $10 a game in L.A. Lane rental at one center down the road from me is $30 an hour. The entertainment center is empty almost everyday until Friday, Saturday night when the lane rental is $60 an hour. $25 for 50oz pitcher of beer. Liquor store next door you get your favorite 18 pack of ice cold suds for less than a Jackson. $20. Guess where most of the patrons are smoking and their thirst on. And you are right there will be a point when the model of Bowlmor will collaspe. And will never recover the league bowlers. Since they will have been turned off. Estimated decline of sanctioned USBC bowlers by 2020 will be if lucky 1 million. So who really cares about league bowlers anyway. Just a bunch of winy crybaby scratch bowlers that will be left all alone anyway.

Would you like some cheese with that?  ;D
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noslouch

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Re: Bowlmor AMF's Tom Shannon does it again . . .
« Reply #23 on: August 14, 2015, 03:58:52 PM »
Some pepperoni, spicy sausage. Hold the anchovies   ;D