Sunshine my friend, believe what you want. The fact is, there are a small group of bowling specific cleaners (Hook-It being one), that are stronger and more effective than the stuff you wipe down your kitchen counter with.
Some of us are psychotic about understanding this crap. I know it's a weird obsession experimenting with all the different choices, but that's what makes the world go round. Over time, I've extensively used Simple Green (as well as Formula 409), straight and diluted with various parts of water/alcohol. I've tried at least one full bottle of most of the commercial cleaners to evaluate ease of use and visual effectiveness. I've tested just about every combination (including SG/F409) directly against each other determine toe-to-toe ranking. People shake their heads at the alley when they see me doing all this stuff between games and after bowling.
I'm as cheap as the next guy and would continue using SG/F409 if they did the best job. But they don't. They're OK, but I want more than just OK. To each his own on this.