Does the PBA even need to have "heels" and "babyfaces"? It is bowling not the WWE (despite the whole championship belt thing.)
No, they don't "need" it, but seeing that people didn't like Pete because of his attitude and that he wasn't Dick, they started to not like him. So Pete took that and ran with it. Pete is a huge wrestling fan (according to him and the
Bad Boy of Bowling documentary), so he decided to play up on that, and it worked.
The question here, is if Simo is wanting to go that route; if he does, then I'd say he's going about it the wrong way, because no-one wants to deal with or watch a whiny little brat all the time.
BL.