At the risk of this topic turning into an argument as to why some companies are better than others (which I am not intending here), I'm just curious what your reasons are for picking that company, or companies you use, be it price, customer service, past success, marketing or what. Right now I'm using Brunswick, Storm, and Hammer. Brunswick because of past successes with their products with 300's, tournament championships, and my only 800, Storm because of how well their balls hit for me, and how dedicated they are to helping their customers, and Hammer for their willingness to give their customers a shot at their equipment before purchasing it with Demo Days (as Ebonite also does).