Working from the inside of the ball is in regards to where the bowler's hand is on the down swing.
If you have a straight line that goes from the shoulder through the arm, hand and bowling ball, the line would distinguish the inside as opposed to the outside. The inside would be the body side and the outside would be the opposite.
Working the ball from the inside means that it is easier for the hand to rotate around the ball, creating a stronger release and more revolutions.
If you think of Pete Weber, his hand is on the inside of the ball, more so than most. His hand rotates the ball creating a strong release.
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