When I think of small companies, I think of people like Visionary, Lanemasters MoRich, and Seismic.
While technically, Track, AMF, Roto-Grip, AZO, and Columbia are now "small" companies, they are only small by virtue of a managment decision of the owning companies: Storm, Ebonite, & 900Global. I think the decision was to try to "attack", market in a small niche.
Even though, financially speaking, it is, I tend not to think of Lane#1 as a small company, because they produce such a large number of balls.
In my mind, true small companies try to meet actual customer demand and realize that one ball, if properly designed, can supply many "apparent" customer needs via surface and drilling options. I think Lanemasters, Visionary have proven that over their lifetime. I think Seismic is trying to prove that. Also these companies tend to keep balls around for a long time because they are so versatile and the coverstocks seem to last.
In most cases, I think smaller companies' balls seem to do the job better because more went into their development, especially customer needs and wants. For larger companies, I think they rarely take into consideration customer needs and wants until something affects their sales.
--------------------
"None are so blind as those who will not see."