VERY long, VERY strong when it hits dry. This is what I expected the Flip to be. The Flip didn't but the Finish does. I bowled on a med-heavy shot today with  carrydown. The Awesome Hook was great for 14 frames and burned a hole in the pattern. After that the Finish did a great job but I did have to keep speed down or the Finish didn't have enough room to SNAP to the pocket.
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Don't argue with an idiot; people watching may not be able to tell the difference.