It may just be "marketing", but when you need a laser scanner to give you the surface finish down to the micron, things have gotten ridiculous.
And, when you have to time your polishing time with a stopwatch, while also monitoring the application pressure in inch/lbs, and the rotational speed in RPS, you end up with something that is beyond human capabilities to repeat anyway. Hell, they can't even reproduce it at the manufacturer level consistently, due to wear of the pads being used from ball to ball.
Now they're going to start putting a laser scanned surface finish on the box as the "official" surface finish? That's ridiculous, and they are just asking for trouble by creating a system that is totally un reproducible, even by them.
What good is it to put a surface on the ball that is un replicable?
Better to just take it out of the box and put your own surface on it to start with. At least then, you would be able to know how to get that surface back.