I wouldn't trust some of you who are claiming to be PSO's with running a lemonade stand.
I work in sales, and in an industry where I am the "middleman" between the product producer and the buyer. If this happened to me, I would take extra good care of the customers with a wide smile on my face. And it would be lot more costly to me than the amounts you guys are talking about.
The value of just 1 one of the customers you are taking care of telling other people that you took care of the ball, drilling, photos, etc (great customer service) is much higher than this one time hit you are going to take.
If you don't see that, I think you lack foresight and an understanding of how a competitive industry works.
Remember this, it is 5 times more expensive to obtain a new customer than retain an existing one. If a PSO values the extra $25/ball (roughly) that they can get immediately over building long term customers and positive publicity, that is the definition of shortsightedness.
In summary, this is a crappy situation for the PSO's...but you can turn your short term hit into long term value if you apply some critical thinking.