After reading through many ball reviews posted by MOTIV staffers, it's painfully obvious that the "opinions" are coming straight from Muskegon, MI. Each review, which can be found on numerous websites, all follow a distinct pattern, akin to a company's advertising of said ball. While a very small minority of MOTIV staff members form unique reviews, too many of them focus more on copypasting all over the Internet, rather than honestly informing potential customers.

I'm not the only one noticing this trend. Other companies are guilty, but nowhere near as incriminating as MOTIV. Please, put some more effort into your review.   

Amen Coach. It seems that Motiv provides their staffers with a template for each ball on what they want said about the ball.

 A big Plus 1 .....
 
Motiv makes great equipment that doesn't need the protection of "staffer templates". Give honest reviews with the perspective of individual staffer pros/cons.

Talk to the rep in your area. Pay no attention to a lot of the reviews as a lot of them are guys with ungodly rev rates, throw their arms out on a dry ths to make the ball look good. Speaking from Motiv's perspective, I appreciate Justin Wi's reviews because he drills the equipment to show what type of reaction the average bowler can expect. Its not just "his" favorite layouts and "his" favorite line to play. He's also very open to the public. If you dont want to talk to him, my experience is to talk to the rep in your area and he will give you the appropriate suggestion of the balls reaction in your hands.

As far as video reviews go, i think we need to understand that its their job to move equipment. And if it makes your job easier to retread the same thing ball companies are already saying, why not do it. I dont like it either, but i think we have take what we can from the videos and do a little research because this is becoming the future. Its time consuming to make a video as im finding out the hard way, lol! Just my .02.

Exactly right. I pretty much use Rigg's as the standard of how it should be done. He will say if a ball doesn't match up well for him. Or what he had to do to make it work for a specific condition etc.

It just gives the review more credibility when the person doing the review doesn't gush with praise over every ball they write up.

Not to hijack the thread but if you look at Storm and Rigg's reviews, he has his own opinions and will also indicate what surface changes he's made or what works best for the conditions he would use them on. 

Unfortunately,  not all pro shops know all the line ups for all companies.  You have some pro shop staffers which will only carry or push that companies product. From what i have seen, they will order a ball for you but they usually go off of that companies information they received from their distributors which leads to the type of reviews as the oiginal poster stated.

Motiv is not the only company who's staff reviews are that way. Look at Storm's (besides Riggs) and they all pretty much say the same thing as the website says

Have you ever seen a video of a ball not striking ?  Matter of fact, sometimes it looks like the same shot repeated 5 or 6 times.  Like already said, staffers are not going to write bad reviews about the equipment that they get for free.

DO NOT buy equipment based on these videos and reviews. This information is useless.  Its just advertisment.

I like the BTM reviews.  I took a few balls that I have used for a while and compared them to the BTM reviews on them.  I compared my findings to theirs.  Based on my results and my game and lane conditions, I think I have a better understanding on what their reviews mean to me personally.  I am not sure how else you can use a ball review but my method works for me.

Knowing Rob L. aka Kegeler51 (Waukesha, WI) and his technique and bowling stats.  I can get a very good and fair idea what a particular Motiv ball will do for me.  He is very close  to my stats.

riggs would be the same as I know how Jeff bowls (same town Madison,WI) and gives me an idea what a Storm piece might do.  He was exactly right on in his opinion of the Frantic. 

Boomers that are 400+ proliferate staffs really don't give me an idea of what a particular ball will do.

My biggest pet peeve is staffers that don't list the ball layout nor their stats nor condition.  Some may do condition and layout but no stats.

I do agree videos are a sales tool for the most part.  But a video along with a concise review is better than just some blah-blah.  The reviewer/staffer jumped thru some hoops and did some work to give us a video.

I will say that Motiv has put more into their seed ball/staffers than just about any manufacturer that I can think of.