I would like to make a brief comment about what should/should not be on the website, and the reasons for doing so.
Phil suggested that complex technical information should be left to the drillers and pro/shops. I understand his logic on this, but I offer this alternative viewpoint: as a consumer who wants technical information (in todays instant gratification society), will I probably choose a ball where I can easily find this information when I want it rather than buy a ball where I can only get info. when the pro/shop is open.
Also, keep this in mind: The better bowlers stereotypically know more about the game and the technology than the avg. recreational "glow bowler". These good bowlers are the people with considerable interest in the technical details because small incremental scoring increases require much more effort when you're performing at a high level. Those recreational bowlers who want to get better usually look to the good bowlers around them, and try to emulate them. This includes buying similar balls, trying similar styles, and learning all they can.
By corollary, if you offer the technical information as requested/required by the better bowler in order to get their business, then you will also likely get the interest (and sales) of the improving rec. bowler.
In this sense, it's just good business to provide the technical information. Your competition is doing it. The bowlers want it. 'Nuff said.
Thanks for reading.
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Dan
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Engineering * Bowling = a fun and practical application of rotational kinematics.