It's a DynoThane/Columbia/Track/Hammer/Ebonite/Circle/Lane #1 replacement brand image thingy. Kinda like what Ma Bell did a couple of years ago. In any event, it'll be much ado about nothing. Gotta be a couple of hundred more important things things to concern ourselves with. There are a couple of notable exceptions, such as those who's lives are directly affected by the bowling industry. However, all will become public knowledge later this week.
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Voilà ! In view, a humble vaudevillian veteran, cast vicariously as both victim and villain by the vicissitudes of fate. This visage, no mere veneer of vanity, is a vestige of the vox populi, now vacant, vanished. However, this valorous visitation of a bygone vexation stands vivified, and has vowed to vanquish these venal and virulent vermin vanguarding vice and vouchsafing the violently vicious and voracious violation of volition. The only verdict is vengeance; a vendetta held as a votive, not in vain, for the value and veracity of such shall one day vindicate the vigilant and the virtuous. Verily, this vichyssoise of verbiage veers most verbose, so let me simply add that it's my very good honor to meet you and you may call me V.