With Ace Hardware signing up for a 3 year sponsorship contract, this is excellent news for the PBA. It's great to see such a large, and fairly well known company on as a sponsor. This is exactly what we need for better exposure and possibly more money for the PBA, and hopefully also for the bowlers. More sponsorship deals like this is nothing but good news. Maybe a few positive e-mails to Ace would help them see that we appreciate having them as a partner, and it was a smart move on their part.