I too was at the TV show and the guy whos cell phone went off was one of the crew members in charge of wiping the approach in front of the foul line during commercial breaks(short, stocky dude). He was sitting on a stool behind the ESPN crew between us and the TV Pair, the guy just shrunk in his chair as everybody in our bleachers just stared at him, then he had to walk out and wipe the aproach. Yes, he looked pretty small after that.
Also, a cell phone went off on Billy's down swing but he struck, and another time just before he stopped after a couple of steps into his approach the House desk phone went off. I guess people really don't take them seriously when they announce several times before the telecast to turn off all cell phones.
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Pat Patterson