I second what Alaska Bill said about sponsors- the PBA is getting them aboard more and more each season- sure, it's not GM or any other monster corporation, but they are SPONSORS, which what the tour needed after Brunswick determined they could not keep the tour on life support forever (remember the gold pins and the Big B signs on late 90s telecasts??)
As for the commercials, the same ones over and over get old(Banquet I'm sure makes other products besides chicken patties(last year) and the Bobby Labonte/Joe Gibbs chicken strips- they advertise on my wife's soap opera(Days)such things as their "Homemade Bakes" and such.)
Odor Eaters doesn't make much else to advertise besides foot powder- and I distinctly remember the Baby Ruth guy being AWOL from Sunday's telecast(they had a different commercial)