Cable TV is dying though. In fact broadcast TV is dying. Sports bubble (inflated TV rights money, public paying for stadiums, team values going up much faster than inflation, etc) is about to pop in a big way and there is going to be some serious labor unrest in the next decade when the pie starts shrinking in general (leaving bowling aside which is way ahead of the curve). If we haven't already reached peak physical sports we will very soon. Millennials (and younger) are all about e-sports on demand. (ugh hurt to type that). All that said maybe bowling as a low cost content filler can carve out a bit of niche at least in the short/medium run.