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Author Topic: The Marketing Wizards of the PBA  (Read 10921 times)

BornOnTheMatterhorn

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The Marketing Wizards of the PBA
« on: June 01, 2013, 07:34:03 PM »
To quickly (because it is such a short list) sum up the PBA's total marketing efforts... here is the current line-up of sponsors (there are 5 in total): BRUNSWICK and USBC (both of which are industry and are no-brainers -- how much effort did it take to sign them up?). That leaves BARBASOL, JACK LINKS and GEICO. Wow. No wonder winners are getting measly 8 grand for a PBA title. Time to fire some people and hire a hobo to get better results within a week of hiring.

I have one SMALL request for the PBA Marketing professionals -- just one LITTLE accomplishment that I hope you can achieve: Have ESPN (your TV partner) list Bowling as a sport on ESPN.com. Okay? Can we handle that? Granted professional bowling is not a high-profile sport like baseball, football, etc. but couldn't it AT LEAST be acknowledged as a puny, minor sport under the MORE SPORTS tab?? Mixed martial arts is there. So is lacrosse and cricket. But NOT bowling. Maybe Tom Clark can pick up the phone and point out to ESPN that they actually show PBA on their network. This is unbelievable to me. Perhaps someone can explain how this is really possible.

On a positive note (you know -- give credit where credit is due), CBSSPORTSNET does list the PBA on their website. Perhaps this is the new direction to go for the PBA (even though tape delayed telecasts are pathetic and ridiculous) -- maybe the PBA can negotiate harder with ESPN or leave them altogether for a better relationship with CBS. We, and the poorly paid pro bowlers (look how may earn less than McDonald's employees), can only hope.

 

kidlost2000

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Re: The Marketing Wizards of the PBA
« Reply #16 on: September 10, 2013, 02:39:00 AM »
Since the PBA recently signed a new deal with ESPN you can count on more lame events in a bowling center no where near you.

Almost all of your U.S. events are in one place which is a great way for people not to come see your product in person. The rest of the events will be held overseas.
 
For a world economy that is struggling, bowling is growing in these countries. Know your product, know your market, grow your market.
…… you can't  add a physics term to a bowling term and expect it to mean something.

Armourboy

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Re: The Marketing Wizards of the PBA
« Reply #17 on: September 27, 2013, 02:26:33 AM »
Think they really missed out not going with someone like CBS sports network. They gave them a good time slot and replayed it during the week several times.

I honestly think the product is fine, its the strategy they are using thats a total failure.

NYrevsmachine

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Re: The Marketing Wizards of the PBA
« Reply #18 on: December 08, 2013, 08:54:30 PM »
 The bowling industry keeps recycling the same crappy executives. Tom Clark, you suck. You sucked as usbc chairperson and you suck as commissioner of the pba.

JustRico

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Re: The Marketing Wizards of the PBA
« Reply #19 on: December 08, 2013, 10:23:10 PM »
When you are limited with choices the choices you make look limited
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spmcgivern

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Re: The Marketing Wizards of the PBA
« Reply #20 on: December 09, 2013, 08:28:06 AM »
When you are limited with choices the choices you make look limited

+1 million

motorbike

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Re: The Marketing Wizards of the PBA
« Reply #21 on: December 09, 2013, 09:25:44 AM »
Guarantee the PBA takes all that sponsorship money just to buy the telecasts. You think ESPN just gives them that time slot? This is very common in the sports world outside of the big sports.

Gene J Kanak

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Re: The Marketing Wizards of the PBA
« Reply #22 on: December 09, 2013, 10:47:04 AM »
Wow, it's really too bad that the brain trust on here isn't given the opportunity to take over organizations like USBC and the PBA because then bowling would soar to unforeseen levels of profit and prosperity. We have guys and gals on this site who know everything that's wrong with these organizations and, if given the chance, could sort all of it out and make it work where all of these other dummies have failed year in and year out. I will be praying that one you hits the MegaMillions jackpot so that you'll have the money and power to put all of your foolproof ideas to work!

Give me a small break. As I've said a million times on here, does the PBA and USBC do everything right? Of course they don't. Have all of their decisions panned out? Of course they haven't. Still, I believe that these people are trying. I also believe that many of the armchair quarterbacks on here have no idea what they're talking about. As such, they oversimplify everything and make it seem as if major bowling industry prosperity is right there for the taking, but these organizations are just too stupid to take advantage of it. I'm not saying that improvements can't be made. Of course they can; however, I can't tell you exactly what those improvements are because there are so many factors in play. I guess I'm just not as smart as a lot of the users on here because they certainly seem to have all of the answers!
« Last Edit: December 09, 2013, 12:05:43 PM by Gene J Kanak »

spmcgivern

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Re: The Marketing Wizards of the PBA
« Reply #23 on: December 09, 2013, 11:20:50 AM »
Wow, it's really too bad that the brain trust on here isn't given the opportunity to take over organizations like USBC and the PBA because then bowling would soar to unforeseen levels of profit and prosperity. We have guys and gals on this site who know everything that's wrong with these organizations and, if given the chance, could sort all of it out and make it work where all of these other dummies have failed year in and year out. I will be praying that one you hits the MegaMillions jackpot so that you'll have the money and power to put all of your foolproof ideas to work!

Give me a small break. As I've said a million times on here, does the PBA and USBC do everything right? Of course they don't. Have all of their decisions panned out? Of course they haven't. Still, I believe that these people are trying. I also believe that many of the armchair quarterbacks on here have no idea what they're talking about. As such, they oversimplify everything and make it seem as if major bowling industry prosperity is right there for the taking, but these organizations are just too stupid to take advantage of it. I'm not saying that improvements can be made. Of course they can; however, I can't tell you exactly what those improvements are because there are so many factors in play. I guess I'm just not as smart as a lot of the users on here because they certainly seem to have all of the answers!

Ah, the inherent rights of the internet brethren to complain without any ideas or methods to achieve a desired result.

Though I feel for everyone when it comes to wanting change, it is quite a daunting task to make any real changes.  The USBC is currently (where I am located) being staffed by the old and out of touch.  Our local association is staffed with retired people (average age has to be above 65) who are doing the same things that have been done since the 60s.  No one wants to take a position with the local association when the time required dips into their work and personal life.  I would love to be involved but I have a job that pays and a wife and son that don't get enough time, and they are of course more important.

I know Gene used to work with USBC and I too think they are trying to make a difference, but until new blood WANTS to be involved, I am afraid things won't change too much.  At least that is how I see it. 

Gene J Kanak

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Re: The Marketing Wizards of the PBA
« Reply #24 on: December 09, 2013, 12:09:55 PM »
spmcgivern,

You hit on one of my main points. Most bowlers whine and complain about all that is done wrong by those in power, yet they do nothing to get involved and try to make changes. Instead, they come on sites like these to tell everyone just how stupid those who are involved are. What does that accomplish? Nothing! My local association isn't run very well, but I don't bash them up and down the block. Why? It's because I haven't stepped up and gotten involved to make it any better. Until I do that, I don't think I have much of a right to complain. If you are unhappy, voice your gripes, and get involved to help make the situation better. If you are unhappy and you do nothing but sit on the sidelines talking crap, all you are doing is whining!

bowlingnut76

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Re: The Marketing Wizards of the PBA
« Reply #25 on: December 09, 2013, 01:09:12 PM »
why do some of the bowlers look like power rangers.....wow those pants...shirts i dont mind but the matching pants wow....ok im not here to bash the pba...i really enjoy the shows taped or not and i like the blue dye ive seen on the lanes,like mike j next to randy on commentary...reminds me of nelson and schinkel but better...i like that they tell you whats in the bag and the strenght rattings of the balls...i like how randy peterson explains how the lanes breakdown this is a great thing...it gives the bowlers creditbility and creditbility to the sport...got to be shot maker or your not going to make it on the pba....i dont know if they have a show on major network this year but if they did with blue dye...i think would open lot of peoples eyes to the pba...now on a side note i think they should have a small segments with the ball reps explaning the equipment their using and why....set a display up in between matches have the talk a little each ball how they react and why the bowler has chosen these balls for this event...chas
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stopncrank

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Re: The Marketing Wizards of the PBA
« Reply #26 on: January 13, 2014, 11:55:31 PM »
I think the blue oil and using it as a teaching tool is one step in the right direction. One thing I think we need to do is get back to bowling in a bowling center! If the PBA truly is struggling lose the set for TV, scale things back and keep the show simple like it used to be. I like turning the tv on and it actually be a bowling alley they were bowling in, how can average joes relate when they turn the tv on and it looks nothing like where they bowl?

Also, educate-but don't alienate your audience. Can't tell you how tired I am of hearing how terrible our average everyday bowler is vs. the guys we watch-we are the only sport that try's so hard to tell our audience how much they suck! Yes most are unaware but hopefully the dye will help educate as a visual tool. We should be encouraging people to bowl not discouraging them, and it starts from the top down. Jmo....
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