I think stepladder is better too. But TV networks I think like match-play, as it uses less time too...
This might not be realistic, but what if this was the format (there are A LOT of games bowled, but this shouldn't be a problem, right? I mean, they used to bowl a ton of games, back in the days of the BPAA match-play tournament, etc.):
OPEN qualifying x 9 games, cut to 64 (open qualifying = more entries = reduced entry fee, maybe even do a multiple entry thing like the European Tour does...)
Qualifying x 36 games, cut to 32
Qualifying cont., 9 games, cut to 17, #1 qualifier earns "show"
2-17, individual matchplay, three game combined series, until you get 4...
1 + the 4 from matchplay advance, 6 games additional qualifying "added on to the first 54 games" -- giving credit where credit is due by making the first 54 games count...
Stepladder final on television - 5 vs. 4, winner vs. 3, winner vs. 2, winner vs. 1
That allows the best bowler from qualifying the chance to win, plus rewards match play competition. It seems like a good balance, no?