Bowling ball do not care or target the older generation bowlers...they are trying to interest the new bowlers, those are the ones that are less interested in performance and more about colors & cool names...Rhino does not fall into that category
I tend to disagree.
Some of the best balls were from older generation balls thrown by older generation bowlers that new bowlers want or wish they had. Case in point: Why was everyone throwing their money at the Storm Natural when Ciminelli was throwing it? Answer:
Urethane. That is why people were stomping their feet, hoping that Hammer would re-release the Blue Hammer (which, coverstock and core notwithstanding, they did).
A teammate of mine has 3 of the hardest hooking balls around in his bag: Original Black Widow, Doom, and a Nano. Yet more times than not, he is pulling out his Gold Rhino Pro, because after the first half game when the other 3 balls pitch up too early, that ball stays consistent for him. Outside the fact that no other recent ball (recent being less than 5 years) looks like it, all of the newer bowlers have been asking what that ball is and where he got it from; then they are amazed that it is a near 20 year old ball.
Same reason why I still use my Optyx Formula 1, and keep my Blue and Blue Pearl hammers in my joey, because while they may be older balls, they can still wipe the floor with newer balls when those newer bowlers are standing in front of the ball return and lofting while I'm 20 boards right and stroking.
In short, it isn't about ball name, it's about ball
performance, and if it performs well, people will want to buy it.
BL.