Back to the topic:
Bowling needs a change, but much of the afore-mentioned radical "evolving", i.e. drawing comparisons to football, basketball and WWE, is just plain looney.
What the game needs are more legit advertisers, maybe some game shows pitting pros against good amateurs, getting bowling back on prime-time TV on major stations, and sure, a different "look" clothing-wise, but definitely not something that's going to make it look thug. Golf, for instance, still looks professional, but is much better marketed, to say the least.
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Regards,
BowlingWolf