KW,
Maybe I'm not being clear enough, because a couple of you guys are misunderstanding my comparison of PBA and NASCAR (or nearly any other "major" pro sport).
NASCAR is also a TV-supported venture. That was my point in mentioning the track in Fontana, Calif. That track has NEVER sold out to my knowledge, and had a problem with empty seats even 3-4 years ago when NASCAR was at its most profitable.
The reason NASCAR went to Fontana had nothing to do with ticket sales at the venue, nor did it have anything to do with the racing. The racing at Fontana is consistently some of the worst racing all year.
But what going to Fontana did was allow NASCAR's marketing people to go to the LA television market and say, "We care enough about you guys to bring two races here each year. Some of your local residents will be there and your local media will cover the event. Now how about buying some commercials?"
The only person who benefits from high gate sales in NASCAR is the track owner, much like the bowling center management benefits from the pro-ams and the telecast audience gate. The drivers in NASCAR don't get any direct benefit from the gate. It might affect the purse for that race, but when you're winning $200,000 per race, that's peanuts anyway compared to the $30 million it takes to run a team.
The point is, you DO NOT grow the sport by contracting it. If I'm the PBA and I'm trying to stimulate ad buys in, say, Miami, how do you convince Miami advertisers the show is a good buy when you aren't coming any further south than Columbus, Ohio? The perception is that the tour is something people "up north" do.
It appears to me the tour bosses have gone from trying to grow the sport to trying to protect what they have left, and that kind of management strategy does nothing but put a band-aid on a major gash.
I'm *told* the tour ran in the black last year, and the PBA says its TV ratings are up. This is the perfect time to grab ground rather than protect it (especially since the cost of transportation and production will never be lower than they are right now if the economy comes back).
Jess