No, there's no segment on the balls they're using. Unless someone mentions it during the interview segment or after the win (like Barnes did last year during the Roll to Riches), you won't know. They talk about it on the website in the articles for the high qualifier or someone interesting.
Having a segment like that would be too much like free TV advertising. I mean, it's not like the "registration" fees should pay for something like that.
And yes, it was a Paradigm.
SH