I think the PBA needs more air time on ESPN in order to gain sponsors.  The more air time would allow for more chances for companies to advertise their product, making it more appealing for them to advertise the PBA and not something else.  

Thinks about it, almost every sport that makes a substantial amount of money is on TV at least three or four days of the week, and for at least two hours at a time.  For example, baseball, on almost every day during the season and games take almost three hours.  Basketball, on almost every day and is on for about two hours at a time.  The only sport that is not on this much is Football, and that is because it is football, they can just do that.  Compare these to bowling which get 1 1/2 hours once a week and you see why they do not get enough sponsors.

Bowling needs to figure out how to get more TV time to make sponsoring them look like a good opportunity.  My suggestion for doing this is enlarge the fields to a size between 100 and 150 people.  Then hold qualify on Tuesday and Thursday, and then try to have TV coverage start some time during the  match play matches on Thursday.  Also, the field should be cut to 64 people instead of 32, and instead of best out of seven matches, the matches would be best out of five to fit the TV schedule.  You could have the round of 64 matches thursday morning.  Then, Thursday night you could have the round of 32 matches televised.  Then, Friday you could have the round of 16 matches in the morning and televise them at night on Friday, and then you could also have the round of 8 matches friday night, but show them some time on saturday. Finally, they hold the final at the standard time on saturday with the format that the tournament chooses.

By doing this the PBA can have 2 hours of coverage each night and sponsors will be more likely to sponsor them because the have more air time.  

I know that this will take more money for the PBA to set up, but if they can find more sponsors and start making more of a profit, it will be worth it.

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if all else fails, just throw it.

Luck-When skill meets opportunity
Smart-When knowledge meets opportunity

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It would be cool to see match play on TV in some form, even if it was like a 1 hour highlight show.

I wonder if the PBA ever looked at other cable networks to see what they charge for airtime.  I think they could do better price wise and get better coverage if they went to VS (the old OLN).  They are definitely becoming a good sports network.
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It's all about J.A.C.C

Just A Carry Contest

Why is there more oil in the parking lot then on the lanes I bowl on?

Bowl To Win.

The way they are standing now, I seems like even doing that would lose them too much money.
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Bowl to Win!