Phil -- The OP didn't complain about the price of the shirt, but the price of the shipping, and I agree with him. Companies try to make money on shipping. In this case you're charging $12.92 to ship the shirt, the USPS charges $5.80 for a small flat rate box that's plenty big to ship a shirt. Add a little, say $2 to pull the shirt from inventory, put it in the box, and print a label and you should be able to ship it for at most $7. The advertising you get from someone wearing the shirt should be worth that much, especially for a relatively new company. Suggestion: price the shirts with shipping included, then you'll be hiding how much you make from shipping. -- JohnP