"Go to Facebook" instead of your own website? Did I really just read that?
More companies are providing up to date information on their respective FB pages. Social media is a fact of life, and companies are simply going where the traffic already is.
A few of the bowling tournament clubs I belong to do all their communication through their FB pages. Same with the Sport Shot League I bowl in.
Facebook is much more than just posting pictures and shooting the breeze with buddies. I don't understand why anyone would ignore it in this day and age.