I'm curious to know how the responses will be used to design a ball. If most of us describe the same motion, I don't know how one ball will give all of us that reaction as we all have different ball speeds, rev rates, bowl on different conditions etc. Maybe the idea is to design a line of balls that will afford the desired motion to various styles and conditions.
My preferred motion is clean through the heads, revs up in the mids and makes a continuous move on the back end. A ball that allows me to play a little straighter when needed or open up some and still carry.
Again, one ball will not create that motion on all conditions and for all bowlers. Surface adjustments can help span a few conditions and bowlers but not all...at least with the current way we look at bowling balls. Maybe the Radical team has more radical ideas brewing!