My inspiration...now that i am fresh off a birthday, Top shelf drink, equal parts...
Even skid, even hook, even roll, definitely middle of the road. THE ball everyone has to have, its numbers that define its motion, "truly even." Its look will be undeniably unique in colors and logo.
Not a benchmark of the past, but one of the future. How today's bowler reads the lanes. It's time to stop re-using the past..design something 110% new, unique, even, benchmark. With a campaign to get the ball into every center in america, everyone will know of this ball!