I guess I'll ask a similar question, what makes one company different from any other?
I believe my philosophy is the biggest difference. I believe core shape plays a huge factor in ball performance. I know their designer does not. I also do not believe in rating coverstocks, I rate the whole system, strong cover around a weak core does not equate to the numbering system used, I believe it is misleading.
Radical tests on house patterns using league bowlers, we try to appeal to the masses. Nearly everyone bowls on house shots, that's where a ball nees to shine. We pick balls that work for the average bowler, knowing full well the better bowlers will do great with them. Our goal when picking a ball is to select one that gets the 10 out (7 for the southpaws) all balls get to the pocket, the good ones strike.
I also firmly believe in selling through on products and not building balls just because it time. We started in Feb 2011 and built a solid line Slant, Slant solid and Slant Hybrid. The Slant is over a year old and still selling. Solid is over 6 months old and we are now backordered on them. We have only 2 mid priced balls Times up pearl and Times up solid. Keep it simple. The Asym. Line is the Slant line the Sym. Line is the times up. The agressive covers are in the Slant Line the medium covers are in the times up line.
I have had great success with this philosophy in the past, I stick to what works and reliy on performance and relationships not gimmicks.